We believe showing care for yourself does more than just improve the physical – it’s also a salve for the soul. BY KATIA shares this inherited knowledge with the world, with the aim to empower each individual with the knowledge to reaffirm their own self-love practices.
Co-founded by Katia and Erika Ascenzo in Melbourne, BY KATIA is the manifestation of Katia’s dedication to all-natural tinctures and time-honoured beauty remedies. Erika learned to look after her hair, skin and body from her mother, who knew the transformative power of daily rituals that replenish your wellbeing – both inside and out – for gentle rejuvenation.